Automated translation enables companies to increase the availability and visibility of localized content in global markets, helping drive local brand awareness and profitable revenue growth.
EMTGlobal™ translation systems are individually adapted to align with industry, regulatory and brand-specific language including text presentation, formatting and styling. These systems easily integrate into localization workflows that include human post-editing. Post-editing ensures translated text is correctly localized and ready for consumption.
Analysis performed on a live, enterprise-scale MT post-editing project at Dell, found over 40% of EMTGlobal™ translated segments required no post editing. Machine translation innovation enables greater volume and velocity in brand localization and has made EMTGlobal™ a truly effective solution for content localization:
1) Multifaceted Enterprise Language Adaptation – Aligning translation accurately with industry, regulatory and individual brand language and accelerating localized content dissemination
2) Automated Overnight Learning – Ensuring brand language continually and quickly adapts to changing market realities and the dynamic corporate language
3) Accurate Cross-Language Styling Projection – Producing true-to-source document and text presentation, ensuring brand consistency in localized content
4) User Defined Translation Settings – Enabling real-time control over corporate terminology and vocabulary preferences to help address fast pace changes
Localizing SEO
Commercial enterprise content for translation is often in the form of files of structured formats such as HTML embedded with SEO tags such as title, content description and search keywords.
EMTGlobal™ enables accurate source-to-target tag projection that allows for accurate SEO localization of enterprise content. A well-known challenge for automated translation in general, and for statistical MT engines in particular, EMTGlobal™ translation systems ensure the accurate migration of SEO tags into localized content.
In fact, EMTGlobal’s adaptation technologies help ensure not only the migration of SEO content is successful, but the correct localized equivalent is projected into translated content. This helps drive greater visibility of localized content boosting brand awareness and enabling discovery.