Global CRM with multilingual email support allows customers to communicate with support representatives (CSRs) in their own language. When information is not available through self service channels and for more complex technical and financial support issues, it opens a channel for customers to communicate their needs and receive a response they can understand from a customer support representative.
For global companies, it allows ANY agent to communicate in ANY language reducing cost of specialized resource allocation. It also enables immediate response regardless of which specific support center is on call when the chat window opens.
This, of course requires that automated translations are understandable and consistent with brand language, messaging and corporate communication guidelines. EMTGlobal’s advanced adaptation technologies and cross-language styling technologies help make multilingual email communications possible.