Safaba’s EMTGlobal™ helps global marketing organizations develop a valued and engaging local brand in global markets by increasing the availability and visibility of localized content and enabling multilingual customer interactions.
Global Marketing faces tremendous challenges in developing local brand awareness and promoting effective customer engagement. Content as a strategic asset is driving purchasing decisions in global markets. Driving demand in global markets requires volumes of localized content assets, adapted to local customer needs and expectations, regulations and local economic conditions.
Enabling effective brand localization
EMTGlobal™ enables companies to produce increasingly greater volumes of localized content in global markets, helping drive local brand awareness and profitable revenue growth. Translation systems are individually adapted to represent industry, regulatory and brand language in translation, reducing post-editing efforts and accelerating localized content readiness.
Effective Content Localization – Helping global enterprises increase the availability and visibility of localized content and promote multilingual engagement channels in global markets.
Global discovery for sentiment analysis – Enabling mining of multilingual social media information for comments about products and companies that drive marketing decision making.
Safaba has a proven track record in helping global giants automate localization of marketing content and drive greater brand awareness and customer engagement in target markets worldwide.